Released on: November 10, 2007, 1:21 pm

Press Release Author: Karla Jo Helms/VP Public Relations/PostcardMania

Industry: Marketing

Press Release Summary: PostcardMania, the nation's first one-stop shop direct mail
postcard marketing firm, printed 75,000 holiday postcards for military troops
overseas to shower them with holiday cheer amidst the turmoil of war.

Press Release Body: Clearwater, FL, 7 November 2007 - When a PostcardMania employee
first heard about US 103.5's "Postcards From Home" Tampa Bay program, she got an
idea for the company to participate - PostcardMania, after all, is a direct mail
postcard marketing firm. That employee (Lisa Switzer, a former Army medic) got her
Christmas wish. PostcardMania's CEO, Joy Gendusa, offered to design and print 50,000
direct mail holiday postcards for US Troops stationed overseas during the holiday
season. She put her company's pro-bono division in charge of the project.

That was in 2006. This year, the tradition continues with PostcardMania designing
and printing 75,000 holiday postcards for the military personnel in Iraq and
Afghanistan. The "Postcards From Home" program, sponsored by US 103.5 and radio
personality Skip Mahaffey, has been instrumental in sending out over 150,000 holiday
postcards from listeners to troops overseas over the past seven years. With
PostcardMania's help, they have been able to send many more.

According to About.com there are over 170,000 American Troops in Iraq alone. Since
the majority soldiers overseas will not be home this holiday season, the "Postcards
From Home" Tampa Bay program encourages its citizens to relay their encouragement
and gratitude by sending a personal note to these soldiers via a holiday postcard.
The 75,000 postcards PostcardMania printed are a series of holiday designs that are
blank on the back side for citizens to write their messages on.

"These postcards get our military personnel through a very lonely holiday season,\"
said Joy Gendusa. "We're proud to be the direct mail firm that has stepped up and
offered to help."

Since this program began Gendusa says that PostcardMania continues to be contacted
to print postcards for other military support organizations such as the
Multi-National Force- Iraq and USO Georgia - one of which they won an award for.

About PostcardMania:
Hailed as one of the 500 fastest growing privately-held companies in the USA by Inc.
Magazine, PostcardMania was founded by Joy Gendusa in 1998, her only assets a
computer and a phone. Today they are on a $15 million-dollar-revenue run rate and
employ over 135 people. PostcardMania was the first full-service postcard direct
mail marketing company to market to general businesses nation-wide and help them
expand through the use of direct mail marketing techniques. Their services include
graphic design, printing, highly-targeted mailing list acquisition and mailing
services with FREE marketing advice. Visit their web site at www.postcardmania.com

If you would like to interview Joy Gendusa, CEO of PostcardMania, please email
PostcardMania's VP PR, Karla Jo Helms at karla_jo@postcardmania.com or by calling
800-628-1804 x 342.

Web Site: http://www.PostcardMania.com

Contact Details: PostcardMania, Inc.
404 S. Martin Luther King Jr. Ave.
Clearwater, FL 33756

Karla Jo Helms, VP Public Relations
800-628-1804 x 342
fax: 727-441-4704

www.PostcardMania.com
Karla_Jo@PostcardMania.com